There are a lot of arguments in favor of and against this particular point: whether or not there are optimum instants for publishing YouTube videos. Well, I’d like to say in favor of it. Naturally your channel doesn’t have the same number of viewers throughout the whole day, at certain periods it has more viewers and views than other times. For example, a news channel has most visitors/viewers right after evening and a music channel has most viewers after 9PM. This is because viewers belong to certain categories, occupations and habits. So their tendency to visit YouTube also increases after certain time instant.
Now if you upload your video at such a time instant, they will receive notifications of the upload. Not that they don’t receive notification if the video is uploaded at another time instant. But the thing is that the viewers aren’t active on YouTube at those time instants, so these notifications remain unnoticed and left behind. Thus you lose a big number of valuable views that you could have pocketed otherwise. And for your information, the first few views that you get for a certain YouTube video of yours are really important, for they decide how much popularity and viral your video is going to be. (This article is on optimum instants for publishing YouTube videos)
If you go to the analytics of a certain video and scrutinize its traffic source you will get to see how many views you got from notifications. In my case, it is around 5%. Now assume that the total number of views for a certain video up to a time instant is 100,000; then its 5% would be 5000. Surely this is not a small number. But if you publish the video at a wrong time, this percentage could go as low as 1%, thus you would lose 4000 views just like that. Additionally, if a YouTube video gets a good number of views right after its publishing, it is supposed to get good ranking in the future. (This article is on optimum instants for publishing YouTube videos)
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Now how to find optimum instants for publishing YouTube videos?
For this purpose you need to follow the realtime analytics of your channel. Unless your channel is new and still struggling to get established, it is supposed to be like the one that follows:
The blue portion of the image depicts the realtime analytics for the last 48 hours. So as you can see there is a peak of views in every 24 hours. If you publish only one video in a day, then you should do that at the beginning of this peak which just happens to be around 9:00PM-10:00PM. If you choose to publish two videos in a day, then you need to publish the other one at around 12:00PM-1:00PM, because at 4:00PM-5:00PM you will get to see another peak, which isn’t so big as the one at 11:00PM-12:00AM.
If you think you can’t publish a video manually at these time instants, then choose scheduled posts. (This article is on optimum instants for publishing YouTube videos)
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