Keyword research and analysis without AdWords: Here’s how to do it

In a previous blog post I described how to do keyword research and analysis using Google AdWords. Well, recently I realized that I don’t need to use that for this research; all I need is Google search engine itself.

Things that are more effective than AdWords search results

I decided to present this article to you because I think there is something more precise and effective than AdWords search results. It is the keywords suggestions by Google search engine.

Keyword research and analysis by google search engine

When you start typing in the Google search box, it automatically suggests similar most searched keywords. Instead of trying the ‘troublesome and clumsy’ AdWords you could collect your desired keywords and tags from here. More precisely, you should collect keywords from the bottom portion of a Google search results page. In case of Google Chrome, it may look like this.

Keyword research and analysis in Google chrome

In case of other browsers (e.g. torch), it may look like following.

Keyword research and analysis in torch browser

Further explaining this keyword research and analysis method

For example, when I planned to compose this article, I knew the focus keyword to use should be close to ‘Keywords research’. So I ran a Google search on that and found a few results. Instead of trying the instant suggestions by Google search box, I went to the bottom portion of the first page of results. What I got to see there is already presented in the above pics.

Now when I took a close look, I found that I should use the phrase ‘Keyword research and analysis’ as focus keyword, as it is the closest to the term I ran the search on. Surely more people run Google searches with ‘Keyword research and analysis’ than the term ‘Keywords research’.

Use a couple of other keywords as tags

As you can see in the above pic, there are eight ‘related searches’, out of which I used one as focus keyword for this blog post. What about the rest? Should I leave them to astray? Most certainly not, because they might be useful as well. You know you could use a few keywords as tags for your YouTube video or an article.

So I closely observed the rest seven keyword phrases and realized that I could use most of them as tags on my current article. This is because anyone searching on Google for keyword tools might find this blog post handy. Also may be they just don’t know they don’t need any extra seo keyword tool as long as they have Google. So I chose to simply put the ‘useful’ keyword phrases in the ‘Add Tags’ box.

The reason i switched to this method

I have been using this technique in my recent posts, as you can see by putting a little observation. It’s just that using 20-30 tags for a single blog post or YouTube video isn’t appropriate, which I came to know lately. Also the keyword phrases that you find in the bottom of a Google search results page are from recent history, likely within the last 4/5 months. Whereas the search results found on AdWords might be as old as 12 months. If so, then surely they may no longer be in search trends.

So I believe you have been able to catch the hang of it by now. If you have, give us a thumbs up. Also share this post among your friends and associates if you believe they might be benefited by reading it.

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Here’s the link to the article which I mentioned in the first paragraph of this blog post.

SEO your YouTube videos – How to use AdWords Keyword Planner

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