It is probably an age old question as to exactly how YouTubers get paid and how much do they actually earn. These are good questions. As a full-time YouTuber myself I can understand that we have really weird jobs that couldn’t have existed even 5 or 6 years ago. I’m here to explain exactly how the whole thing works, from how we get paid and how much we get paid, to how you can get paid doing this.
How YouTubers get paid
Your average YouTube channel generates money every single time a viewer watches an advertisement on one of your videos. This means that they don’t have an ad-blocker turned on and they watch an skippable ad for at least 30 seconds. Once a user has watched the advertisement for 30 seconds or seen other smaller ads such as banner ads, YouTube will then generate a payment for that and split the money between you and YouTube itself. You get the 55% of it, while YouTube gets the rest 45% (in case of AdSense). The money generated per view is less than 1 cent, however we will get to how much that turns out to later. (This article is on how youtubers get paid)
Another way a YouTube channel can get paid is through sponsored deals. This is usually offered to only bigger YouTube channels that take part in more hands on networks. But occasionally smaller channels will have them as well. It’s just that the sponsor will pay them specific amount of money either per view or per click to the company’s link, or to make a video about a product, often some kind of other YouTube channel or video game.
It’s worth nothing that it’s required by law for the YouTuber to tell people that it’s a sponsored video in the video’s description. So if you ever watch a video that you think might be a sponsored one, check the description to know for sure. Sponsored deals range from extremely shady to where they buy off people’s opinion to sell games, to completely legend them, or they just want the person’s honest opinion on it while doing a video to show the game off to new players. Sponsored deals generate much more money than regular advertisements. (This article is on how youtubers get paid)
Through Patreon : Receive donations from viewers
The last way to make money on YouTube isn’t directly attached to YouTube, but it’s so common and extremely efficient that it’s worth bringing out. You see that a lot of YouTubers myself included use Patreon. It is a website where content creators can receive donations monthly from fans and give optional rewards in return. Patreon then takes 10% of the donations for themselves and gives you the rest 90% of what was sent. Not every viewer is going to donate every month, still it’s a much more stable income than YouTube itself. Yes, YouTubing is such a weird job that most channels with Patreon make more money from donations every month than they do from their actual paychecks from AdSense or MCN partnership. (This article is on how youtubers get paid)
How much YouTubers get paid
As a YouTuber, how much you get paid actually depends on three factors: how many viewers you get, how many of them use ad-block and if you do sponsored videos. Let’s look at the number of views first. Many Multi-channel networks will attempt to have you signed a contract with them by saying that you’re going to earn $3-$10 per thousand views, where the reality is that it is not possible to pay you more than $2 for each 1000 views. That is assuming that most of your viewers are from USA, UK, Canada. If most viewers are from developing countries like India, you’d be paid much less than $2 for one thousand views.
Well, you have to be very careful before you sign a contract with an MCN. There are some contracts which won’t let you go before 5 years have finished. They do this in the hope that one day your channel will really earn a lot of revenue for them. So, if you’re going to choose an MCN, then choose one that will not compel you to sign a contract with them for a long period of time . That way you’re free to leave them any time you feel like, just like a job.
For those of you who depend on Social blade to have some idea about the earnings of a channel, just know that Social Blade estimates are very inaccurate. (This article is on how youtubers get paid)
Come to know about: Multi channel network (MCN): Pros and Cons
How many viewers use ad-block – an important point to consider
1000 views is all well and good, but if all of those people use ad-block, you still don’t get paid. This is why the most financially successful channels have young children as their viewers (the gaming channels). Children are less likely to use ad-block than adults, thus generate more money from advertisements.
On the other hand, YouTube channels which have older people as majority of their viewers, can’t earn much money from ads for obvious reasons. But they can use Patreon account, as adults are more likely to donate on Patreon, because they have disposable income.
Well, now there might be a question as to who makes more earnings between these two types of YouTube channels? Currently channels that attract young people more are earning more due to the shear number of advantages. The thing is that Patreon is still somewhat a young website and we will see how things go in the future. (This article is on how youtubers get paid)
The pay you get from sponsored videos depends largely on the sponsored campaign itself and how big it is. Usually they have a pool of a set amount of money, let’s say $600 in this case and will open up their campaign for anyone within the network to take part in. Any of them can sign up and do sponsored videos and the company will give them its money based on whatever payment method they have set up, until they’re out of the money in the campaign.
The most common campaigns will either pay by views of the video or by how many times the viewers have clicked on the company’s link, in whatever they are trying to sell you. Because they don’t rely on YouTube advertisements that can be blocked by some ad-blockers, they pay much higher. They’re very popular with large channels, as this is an easy way to make much more money. YouTubers don’t get paid much unless they’re massive, like pewdiepie. And large channels tend to spend a lot of money to produce contents, so the sponsored videos help a lot with that. (This article is on how youtubers get paid)
How do YOU get paid
If you’re trying to get started on YouTube and you wanna get paid, then you’re going to need to figure out what you want to do on your channel and actually do it until you get around 1000 subscribers.During that time you’re probably going to get a lot of requests to join networks promising all kinds of money. Whatever you do, don’t join them. Many networks try to sign new YouTubers to terrible deals, where they might be locked in for a period of up to 3 to 5 years at a time. They do it in the hope that your channel will be popular within that time and they can make as much money off you as possible.
If you have less than 1000 subscribers, you probably won’t even be making $20 per month in the first place. Wait until you get 1000 subscribers and then sign a contract with a company like Curse or Freedom who have no lock-in policy. So if you’re ever unhappy with your contract, you can put in your 30 days and leave, just like with any other regular job. (This article is on how youtubers get paid)
The reason you might want to join a network
The primary reason is that by joining a network, they will allow you to bypass the need to prove that you own your own videos before you upload them. This is extremely important in the gaming side of YouTube, because YouTube will often outright reject your ownership of videos, no matter how much proof you give them, unless you’re a company. While you’re within a network, you don’t need to provide proof. And if you’re ranked highly in the network where you’re are managed, they will even make you often immune to id claim bots on YouTube.
ID claim bots are the brain of gaming youtubers, as despite the vast majority of their content being fair use, its very easy for companies to claim that they own it and take all the money from it and continue to do that for months until they run out of time and you get full ownership of your video again. You’ll never be able to get the money back that you lost during that time. So networks are very important for helping you avoid this issue. It will always happen to some extent, but networks help a lot with that.
I and my time on Youtube have literally successfully repelled more than 100 disputes and claims on my channel. And I still get them nearly every single week. Companies are aware that they’re just trying to steal money from you when they do this. However, they’re going to keep doing it. There’s no actual punishment on YouTube’s end for doing it, so nothing’s stopping them. (This article is on how youtubers get paid)
Why you need a Patreon
A Patreon is extremely important for you, if you’re planning to make YouTubing your full tiime job. Let’s face it, YouTube is surely a very unstable place for money. You need a fair amount of it to have a good-enough computer to produce the content you wanna make as well as the stable funds to buy supplies you need for filming, whatever it is you film and you have left enough to pay your bills and eat every month. With Patreon you give your viewers the option to donate to you, to directly help you and your show and it helps a great deal.
Some people feel weird about it and think that it is just begging for money. But in reality you’re just an artist giving your work for free with a tip jar to the side. People with money to spare can choose whether or not they want to put money in the tip jar. But no matter what the content is still free for everyone to enjoy. If you really want to help out a channel, donate 10 cents every single month. That way you’ll be giving them more money than you would if you’d watch one of their videos every single day without ad-block. That is how big the difference is between Patreon pay and Youtube pay. (This article is on how youtubers get paid)
I hope enjoyed this article. If you did, then give us a ‘thumbs up’ on any social media platform and also be sure to share this.
A promising MCN you might want to join. Follow my referral link: