What we are going to state here is not guaranteed to be 100% true. It is just the best guess based on YouTube/google’s recent activities and YouTube ads crisis. It can also be regarded as a conspiracy theory.
Obvious as it is, YouTube/google’s latest condition is NOT exactly good. Lately YouTube has terminated hundreds of thousands of channels and YouTube accounts. If these channels violated YouTube’s guidelines/TOS, then they were violating those guidelines for a long time. Now there is a question as to why did YouTube become so strict all of a sudden? May be YouTube/google authority has been pressurized by the advertisers. Although YouTube has declared itself as a family platform for entertainment, but everyone knows it’s far from true. Because there are so many adult/racist/inappropriate contents on YouTube and almost each of these are monetized as well. This is the main reason of YouTube ads crisis.
YouTube ads shown beside inappropriate contents
Showing advertisements beside an adult video is really a matter of concern for the advertisers. This practice may impose a negative impact on image/brand-value of advertisers’ company/products/services. That’s why advertisers have put a lot of pressure on YouTube to get rid of these adult contents. YouTube has always depended on a report-based system to detect this sort of content. Being pressurized, lately they have lowered down the standard for percentage ratio of reports. That means, (for example) if a video/channel gets 1% bad report, YouTube’s artificial intelligence takes this into account and removes the video or terminates the channel. Surely this ratio was greater previously, like 3%, may be even 5%.
Videos with misleading metadata threatens overall environment of YouTube
The same thing is applicable for videos that can easily be marked as ‘spam’ or ‘misleading’. A video which is considered useless or unwanted on YouTube by many viewers is likely to be termed ‘spam’ and hence later removed by YouTube’s AI. Offhand, a video whose metadata (title, description, tags, thumbnail) has been designed only to get more views is likely to be called a ‘misleading video’. For such a video with ‘misleading content or metadata’, the given metadata is remotely associated with the video itself. Both the advertisers and the YouTube/Google authority want to get rid of these videos. Thus they plan to make YouTube ‘a safer place’ (in their terms). That’s why so many people have lost their channels in such a short span of time.
You might also read: YouTube account suspended for no reason? Well, not really.
Lately, YouTube/google’s financial condition isn’t so good either. Many AdSense publishers have reported that they didn’t receive their proper(?) payments/earnings for the month of December, 2016. YouTubers, whose channels got terminated in December, didn’t receive earnings for that month. But this sort of thing never happened previously. YouTubers always received earnings on their videos, no matter when their channels got terminated.
Google scammed by a few advertisers?
From the looks of it, it seems that YouTube/google authority may have been scammed by a few advertisers who didn’t pay for their advertisements already shown. May be they used stolen credit cards, or they provided false information. Or they may have scammed google in some other way. Whatever the way they did it, google surely lost a lot of revenue. That’s when the YouTube ads crisis started to become evident.
Also recently there has been a rumor that Google is about to be sued by European Union or some other strong authority for having done manipulation in their ad-network system. If Google loses in this lawsuit, they will have to pay an incredibly huge sum of money as fine.
Will Google be able to recover?
We don’t know for sure, whether the company is in a state to cut off it’s manpower or make a cut off in their payments. What we know for sure is that YouTube/google has come up with a new policy to save (more appropriately ‘add to’) a big portion of the company’s revenue. The policy is to NOT pay YouTubers who lost their channels in previous month. We don’t know whether things will turn up to be better or worse for the company. Will Google be finally able to overcome ‘YouTube ads crisis’? Well at the moment, it is surely the number one company in the world.
You might also read: YouTube earnings: Does the future look quite dim?
However this is worth to mention, because of YouTube’s new policies on ads and video content, many established YouTubers and big channels have been losing views and revenues in the last few days (two months to be exact). They seem pretty annoyed and disturbed while the company seems to be indifferent to their complaints and grudge. Google looks well-determined to go ahead with its new policies. However, we hope that it will soon overcome YouTube ads crisis, which in turn could be a good news for all YouTubers, both old and new.
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